How huge fortunes have been generated by people with almost no money… with the help of product names and slogans that activate the brain’s natural triggers – something that’s surprisingly easy to duplicate.

The two things you can do IMMEDIATELY to increase your income without spending money on more traffic and without accidentally turning people off to whatever you’re offering.

How borrowing a name can make you wealthier than you ever thought possible.

Why mentioning numbers could make selling tougher than you realize.

How raising your price can win MORE buyers than you ever expected.

Why using your hand in your ads and promotions could radically boost what people are willing to give you.

When mentioning your competitor in your ads could triple your sales.

Why eliminating a competitor, even a giant one, could be easier than you realize, especially when you create an unexpected slogan.

And more!